B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- share of shoppers researching online before purchase for US shoppers (2025)
81% of shoppers research online before making a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
funnelflex.ai
Primary
Tier C
https://funnelflex.ai/facebook-offline-conversions/ ↗
Source Article
Maximize Impact with Facebook Offline Conversions for Your Business
Facebook Offline Conversions To Track Real-World Actions
Quick Takeaways
- Close the attribution gap: Facebook offline conversions link in-store, phone, or branch sales to the exact ad that sparked them—no more blind spots.
- Use the right pipe: Choose manual uploads, the offline conversions API, or…
Original Research
funnelflex.ai
· Original study ↗
Methodology
Original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers: 81% share of shoppers researching online before purchase. Source: funnelflex.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-research-online-first
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<blockquote cite="https://lighthousedata.io/data/shoppers-research-online-first" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of shoppers researching online before purchase for US shoppers<br><small>Source: funnelflex.ai (2025) · <a href="https://lighthousedata.io/data/shoppers-research-online-first" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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