B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
30%
30% -- video conversion rate for eCommerce businesses (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Videowise
Primary
Tier B
https://videowise.com/blog/ecommerce-video-marketing ↗
Source Article
Top 7 eCommerce Video Marketing Strategies to Stay Ahead of the Curve | Videowise
Video strategies
March 16, 2023
The year was 2005. The Chronicles of Narnia part one hit the theaters. Skinny jeans became a trend. Web 2.0 gained momentum. And eCommerce sales breached the $100 billion mark.
Cut to today, the trends have changed, and so has customer behavior, pitting online stores …
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
digitalcommerce360.com
https://www.digitalcommerce360.com/
2026-08-18
ppc.land
https://ppc.land/
2026-08-18
Original Research
Videowise
· Original study ↗
Methodology
Conversion rates for companies using shoppable videos.
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce businesses: 30% video conversion rate. Source: Videowise (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppable-video-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/shoppable-video-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- video conversion rate for eCommerce businesses<br><small>Source: Videowise (2021) · <a href="https://lighthousedata.io/data/shoppable-video-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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