B
Evidence Grade B
Graded
under review
Safe to Cite
Current
84%
84% -- video conversion rate for people convinced to buy a product or service by watching a brand's video (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Wyzowl
Primary
Tier B
https://adtechdaily.com/2020/09/02/rtb-house-launches-new-ai-based-product-to-increase-brand-awarene… ↗
Source Article
RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement - Ad Tech Daily
NEW YORK – RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and d…
Original Research
Wyzowl
· Original study ↗
Methodology
Study by Wyzowl
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
people convinced to buy a product or service by watching a brand's video: 84% video conversion rate. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/84-percent-convinced-to-buy-by-video
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<blockquote cite="https://lighthousedata.io/data/84-percent-convinced-to-buy-by-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- video conversion rate for people convinced to buy a product or service by watching a brand's video<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/84-percent-convinced-to-buy-by-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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