B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.5%
1.5% -- checkout conversion rate for Shopify stores (2025)
Checkout conversion rates typically range from 1.5% to 4% for most Shopify stores according to Baymard Institute (2025).
- Applies to typical/most Shopify stores
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://forgecro.com/shopify-plus-vs-shopify-advanced-4/ ↗
Source Article
Shopify Plus vs Shopify Advanced: 9 Key Differences Growing Brands Must Know (2026) - forgecro.com
Shopify Plus vs Shopify Advanced: 9 Key Differences Growing Brands Must Know (2026)
You’re scaling. Revenue is climbing, your team is growing, and your current Shopify plan is starting to feel tight. The question every brand between $500K and $5M in annual revenue eventually faces is the same: do yo…
Original Research
Baymard Institute
· Original study ↗
Methodology
Article reports a range of 1.5%-4% for typical Shopify store checkout conversion rates; midpoint of 2.75% used per normalization rules. Attributed in article to Baymard Institute (2025).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify stores: 1.5% checkout conversion rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-stores-checkout-conversion-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-stores-checkout-conversion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- checkout conversion rate for Shopify stores<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/shopify-stores-checkout-conversion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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