B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- checkout conversion rate for Billy checkout (music ticket + merch/album bundles) (2025)
Billy reported a 25% checkout conversion rate for add-on products (merchandise or recorded music) per ticket sold in 2025.
- Self-reported company platform metric without published external auditing
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billy
Primary
Tier B
https://billyapp.live/blog/new-snep-rules-2026 ↗
Source Article
New SNEP Rules for Counting Album Sales
New SNEP Rules for Counting Album Sales
3 min read
•January 14, 2026
Context
⚠️ Please note that the rules quoted below are valid in France. They may vary in other countries.
Lately, album + concert ticket bundles have emerged as a major strategic lever for artists, record labels, and live promoters…
Original Research
Billy
· Original study ↗
Methodology
Company self-reported platform conversion data with no methodology disclosed; equivalent to 1 add-on product (merchandise or recorded music) sold for every 4 tickets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Billy checkout (music ticket + merch/album bundles): 25% checkout conversion rate. Source: Billy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/billy-bundle-checkout-conversion-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/billy-bundle-checkout-conversion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- checkout conversion rate for Billy checkout (music ticket + merch/album bundles)<br><small>Source: Billy (2025) · <a href="https://lighthousedata.io/data/billy-bundle-checkout-conversion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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