B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
19.55%
19.55% -- ecommerce platform market share for Shopify (2024)
Shopify powers 19.55% of online stores.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.55%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
exponetly.com
Primary
Tier B
https://exponetly.com/blog/how-to-start-online-store-ecommerce-success/ ↗
Source Article
How to Start an Online Store: Your Step-by-Step Guide to Ecommerce Success
Transform your ecommerce journey with proven strategies from successful store owners. Learn how to start an online store with practical insights, avoid costly mistakes, and build a thriving digital business.
Starting an online store brings both possibilities and challenges. With the global ecommerce…
Original Research
exponetly.com
· Original study ↗
Methodology
Share of online stores running on Shopify, cited in blog post; original publisher not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 12.02% | |
| 2021 | 20% | +66.4% |
| 2021 | 30% | +50.0% |
| 2021-06 | 26% | -13.3% |
| 2022 | 20% | -23.1% |
| 2022 | 31% | +55.0% |
| 2023 | 10% | -67.7% |
| 2023 | 26% | +160.0% |
| 2023 | 21% | -19.2% |
| 2023 | 7.63% | -63.7% |
| 2023 | 32% | +319.4% |
| 2024 (current) | 19.55% | -38.9% |
| 2024 (current) | 4% | -79.5% |
| 2024 (current) | 30% | +650.0% |
| 2024 (current) | 31% | +3.3% |
| 2025 | 28% | -9.7% |
| 2025 | 10% | -64.3% |
| 2025 | 23% | +130.0% |
| 2025 | 26.2% | +13.9% |
| 2025 | 30% | +14.5% |
| 2025 | 29% | -3.3% |
| 2025 | 10.32% | -64.4% |
| 2026 | 27% | +161.6% |
| 2026 | 25% | -7.4% |
| 2026 | 10% | -60.0% |
| 2026 | 30% | +200.0% |
| 2026 | 28% | -6.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify: 19.55% ecommerce platform market share. Source: exponetly.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-store-market-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-store-market-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.55%</strong> -- ecommerce platform market share for Shopify<br><small>Source: exponetly.com (2024) · <a href="https://lighthousedata.io/data/shopify-store-market-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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