B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- checkout completion rate lift for Shopify stores surfacing Shop Pay as primary CTA (2025)
Shopify stores surfacing Shop Pay as the primary CTA report 18% higher checkout completion rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://forgecro.com/shopify-ab-testing-guide-8/ ↗
Source Article
Shopify A/B Testing Guide: 12 Tactics to Lift Conversions (2026) - forgecro.com
Shopify A/B Testing Guide: 12 Tactics to Lift Conversions in 2026
Your Shopify store is getting traffic but not the sales you expected. Before you pour more budget into ads, you need to know what’s actually broken — and A/B testing is how you find out. According to VWO’s 2025 e-commerce benchmark re…
Original Research
Shopify
· Original study ↗
Methodology
Cited to Shopify, 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify stores surfacing Shop Pay as primary CTA: 18% checkout completion rate lift. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-shop-pay-cta-checkout-completion-2025
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<blockquote cite="https://lighthousedata.io/data/shopify-shop-pay-cta-checkout-completion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- checkout completion rate lift for Shopify stores surfacing Shop Pay as primary CTA<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/shopify-shop-pay-cta-checkout-completion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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