B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- checkout completion rate lift for Online retailer (MECLABS experiment) (2015)
An unnamed online retailer saw a 10% increase in checkout completions after removing top and side navigation in a MECLABS experiment.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MECLABS
Primary
Tier C
https://affinityallianceblogger.wordpress.com/2015/03/31/blockers-and-boost-sales/ ↗
Source Article
Blockers and Boost Sales
39 Tips to Kill Conversion-Blockers and Boost Sales
Many sites lose conversions due to unnecessary friction on their website.
Friction is defined by Marketing Experiments as “a psychological resistance to a given element in the sales or sign-up process.”
That’s a somewhat abstract definition. Put mo…
Original Research
MECLABS
· Original study ↗
Methodology
MECLABS (MarketingExperiments) A/B case study for an unnamed online retailer: removing top and side navigation from checkout. Source contains typo ('competitions' for 'completions'). Test date not specified — 2015 publication year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online retailer (MECLABS experiment): 10% checkout completion rate lift. Source: MECLABS (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meclabs-nav-removal-checkout-lift
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<blockquote cite="https://lighthousedata.io/data/meclabs-nav-removal-checkout-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- checkout completion rate lift for Online retailer (MECLABS experiment)<br><small>Source: MECLABS (2015) · <a href="https://lighthousedata.io/data/meclabs-nav-removal-checkout-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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