B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
8%
8% -- conversion rate improvement for ecommerce conversion rate (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Deloitte
Primary
Tier B
https://news.designrush.com/shopify-horizon-vs-dawn-merchants-need-know ↗
Source Article
Shopify’s Horizon vs. Dawn: 5 Things Every Merchant Needs to Know
Shopify’s Horizon vs Dawn Takeaways:
- Shaving just 0.1 seconds off page load can boost conversions by 8%, underscoring Horizon’s focus on Core Web Vitals.
- Horizon’s modular, component-driven architecture makes themes more scalable and easier to maintain than Dawn’s flat Liquid templates.
- Mercha…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Deloitte
· Original study ↗
Methodology
Source: Deloitte’s Milliseconds Make Millions study
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ecommerce conversion rate: 8% conversion rate improvement. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-horizon-vs-dawn-conversion-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/shopify-horizon-vs-dawn-conversion-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- conversion rate improvement for ecommerce conversion rate<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/shopify-horizon-vs-dawn-conversion-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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