B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- conversion rate improvement for Universal Links impact (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (7)
Branch
Primary
Tier A
https://blog.branch.io/universal-links-data/ ↗
Source Article
Universal Links Study: Key Insights from 100+ Apps | Branch
Implementing Universal Links results in a 40% increased conversion to open rate. Continue reading to learn more about the study.
Since Apple’s launch of Universal Links in September 2015, the entire mobile growth community has wondered: “Do Universal Links really make a difference?”
The speculated t…
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https://www.cato.org/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
electroiq.com
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2026-08-19
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-19
Original Research
Branch
· Original study ↗
Methodology
Calculated improvement in conversion to open rate from 18.24% to 25.50% for apps with Universal Links.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Universal Links impact: 40% conversion rate improvement. Source: Branch (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/universal-links-conversion-rate-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/universal-links-conversion-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- conversion rate improvement for Universal Links impact<br><small>Source: Branch (2026) · <a href="https://lighthousedata.io/data/universal-links-conversion-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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