B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- market share for Shopee (2025-07)
Shopee accounted for over 60% of total GMV in Indonesia's beauty e-commerce market in July 2025.
- Source states 'over 60%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Revenue Scaler
Primary
Tier B
https://www.revenuescaler.com/insights/indonesia-beauty-ecommerce-market-update-july-2025-market-sha… ↗
Source Article
Indonesia Beauty E-Commerce Insight — July 2025 Market Data
Indonesia Beauty E-Commerce Insight — July 2025 Market Data
Revenue Scaler Team
Content Team
Indonesia Beauty E-Commerce Market — July 2025
Platform Share and Category Distribution
Indonesia’s beauty category generated US $152.2 million GMV across major e-commerce platforms in July 2025, up 17.8% mo…
Original Research
Revenue Scaler
· Original study ↗
Methodology
Share of beauty category GMV
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 54% | |
| 2025 | 53% | -1.9% |
| 2025-07 (current) | 60% | +13.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopee: 60% market share. Source: Revenue Scaler (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopee-indonesia-beauty-share-july-2025
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<blockquote cite="https://lighthousedata.io/data/shopee-indonesia-beauty-share-july-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- market share for Shopee<br><small>Source: Revenue Scaler (2025-07) · <a href="https://lighthousedata.io/data/shopee-indonesia-beauty-share-july-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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