B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- app download growth rate for Disney+ (2020-07)
Disney+ experienced a 79% week-over-week increase in app downloads during the opening weekend of Hamilton.
- Sensor Tower tracks mobile app downloads only
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2020-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://entertainmentstrategyguy.com/2020/09/21/1-2-million-folks-bought-mulan-in-the-us-during-its-… ↗
Source Article
1.2 Million Folks Bought Mulan in the US During It's Opening Weeknd: The (Not) Definitive Analysis of Disney’s Mulan Experiment - Entertainment Strategy Guy
How many folks bought Mulan?
That’s the buzziest question in the streaming wars right now.
Since we don’t know, we’re left to pick at the analytics tea leaves. Fortunately, as each day passes, we’ve got more tea leaves to pick through.
(Partly, the question is relevant because it gets to the buzzies…
Original Research
Sensor Tower
· Original study ↗
Methodology
Sensor Tower mobile app download tracking
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020-07 (current) | 79% | |
| 2020-09 | 68% | -13.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Disney+: 79% app download growth rate. Source: Sensor Tower (2020-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sensor-tower-hamilton-app-download-increase-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sensor-tower-hamilton-app-download-increase-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- app download growth rate for Disney+<br><small>Source: Sensor Tower (2020-07) · <a href="https://lighthousedata.io/data/sensor-tower-hamilton-app-download-increase-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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