B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
42%
42% -- share of recipients looking at sender name first for Email recipients (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://93ft.com/news/email-marketing-guide ↗
Source Article
Guide to Email Marketing Best Practice
Original Research
Litmus
· Original study ↗
Methodology
Litmus study cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 42% | |
| 2026 | 42% | 0% |
Segmentation
Industrymarketing
RoleContent Marketer
Channelemail
Cite this stat
Plain Text
Email recipients: 42% share of recipients looking at sender name first. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sender-name-first-look-42
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<blockquote cite="https://lighthousedata.io/data/sender-name-first-look-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of recipients looking at sender name first for Email recipients<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/sender-name-first-look-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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