B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- share of recipients looking at sender name first for Email recipients (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://altosagency.com/blog/article/email-marketing-are-you-your-own-worst-enemy ↗
Source Article
Email Marketing: Are You Your Own Worst Enemy? | Altos Insights
Email Marketing: Are You Your Own Worst Enemy?
We get the same question from a lot of clients:
“Why am I not seeing better performance from our email marketing?”
Or,
“We send a ton of email and get almost no activity... can you tell us what is going on?”
Clearly, there’s some concern by those strugg…
Original Research
Litmus
· Original study ↗
Methodology
Litmus study '6 Shocking Myths About Subject Lines', cited by Altos Agency
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 42% | |
| 2026 (current) | 42% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email recipients: 42% share of recipients looking at sender name first. Source: Litmus (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/litmus-sender-name-first-42
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<blockquote cite="https://lighthousedata.io/data/litmus-sender-name-first-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of recipients looking at sender name first for Email recipients<br><small>Source: Litmus (2026) · <a href="https://lighthousedata.io/data/litmus-sender-name-first-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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