B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- sales success rate new customers for new customers (2022)
The success rate of selling to a new customer is 5% to 20%.
- Unattributed benchmark cited in auto repair marketing blog post
- Reported as a range of 5% to 20%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
shop-ware.com
Primary
Tier C
https://shop-ware.com/keep-your-auto-shop-customers-rocking-with-free-siriusxm/ ↗
Source Article
Keep Your Auto Shop Customers Rocking with Free SiriusXM | Shop-Ware
Keep Your Auto Shop Customers Rocking with Free SiriusXM
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How to Make Money in Auto Repair
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Original Research
shop-ware.com
· Original study ↗
Methodology
Unattributed sales/funnel benchmark cited in vendor blog; range 5–20%, midpoint (12.5%) reported. Page undated; vintage estimated from SiriusXM Shop Lane program launch era.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new customers: 5% sales success rate new customers. Source: shop-ware.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/selling-to-new-customer-success-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/selling-to-new-customer-success-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- sales success rate new customers for new customers<br><small>Source: shop-ware.com (2022) · <a href="https://lighthousedata.io/data/selling-to-new-customer-success-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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