B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5%

5% -- sales success rate new customers for eCommerce customers (2022)

2022  · Invesp

According to a survey from Invesp, the success rate of selling to a new customer is 5-20%.

  • Reported as a range (5-20%)
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Attribution: Invesp View source
Lighthouse Research Team
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Source verified Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2022
Entity
eCommerce customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Invesp Primary Tier C
https://www.backinstock.org/blog/shopify-store-launch-checklist ↗
Confidence: 48/100 Vintage: 2022 Channel: Wayback
Source Article
How to Launch A Shopify Store: A Simple Time-Saving Guide - Techflow X - Webflow Ecommerce website template
From March 2020 to March 2022, the pandemic added an extra $218.53 billion to eCommerce’s bottom line. As a result, more people are shopping online more frequently, providing the perfect opportunity to start an online business. However, becoming a Shopify store owner yields many questions: what will…
Original Research
Invesp · Original study ↗

Range 5-20%, midpoint reported

Methodology documented
Industrymarketing
Plain Text
eCommerce customers: 5% sales success rate new customers. Source: Invesp (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invesp-new-customer-sales-success
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<blockquote cite="https://lighthousedata.io/data/invesp-new-customer-sales-success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- sales success rate new customers for eCommerce customers<br><small>Source: Invesp (2022) · <a href="https://lighthousedata.io/data/invesp-new-customer-sales-success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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