B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- success rate selling to existing customers for existing customers (2025)
Selling to existing customers has a 60–70% success rate.
- Source specifies a range of 60–70%, but single value 60 is extracted
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SmallBizGenius
Primary
Tier C
https://fether.app/fr/blogs/fether-blog/how-smart-cross-selling-builds-customer-trust ↗
Source Article
How Smart Cross-Selling Builds Customer Trust
How Smart Cross-Selling Builds Customer Trust
Attracting customers isn't enough in the online business market - brand loyalty and lifetime value matter. That’s where smart cross‑selling truly shines.
By offering personalized, thoughtful recommendations that anticipate customers’ needs, smart cross‑s…
Original Research
SmallBizGenius
· Original study ↗
Methodology
Range 60-70%; midpoint extracted; cited from SmallBizGenius
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 60% | |
| 2025 (current) | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
existing customers: 60% success rate selling to existing customers. Source: SmallBizGenius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/selling-to-existing-customers-success-rate
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<blockquote cite="https://lighthousedata.io/data/selling-to-existing-customers-success-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- success rate selling to existing customers for existing customers<br><small>Source: SmallBizGenius (2025) · <a href="https://lighthousedata.io/data/selling-to-existing-customers-success-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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