B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- success rate selling to existing customers for existing customers (2023)
Selling to existing customers typically has a success rate ranging from 60% to 70%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://blog.brankas.com/personalization-payment-efficiency-data-security-unboxing-customer-retentio… ↗
Source Article
Personalization, Payment Efficiency, and Data Security: Unboxing the Customer Retention Problem
Embedded finance is not merely a trend; it is a seismic shift in the business landscape. It is about convenience, personalization, and, most importantly, keeping customers engaged and loyal. Financial transactions are no longer bound by traditional banking, and embedded finance opens new horizons.
N…
Original Research
Semrush
· Original study ↗
Methodology
Range 60%-70%, midpoint extracted
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 60% | |
| 2025 | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
existing customers: 60% success rate selling to existing customers. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/selling-existing-customers-60-70
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<blockquote cite="https://lighthousedata.io/data/selling-existing-customers-60-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- success rate selling to existing customers for existing customers<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/selling-existing-customers-60-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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