B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14.3%
14.3% -- open rate lift from segmentation for segmented email campaigns (2025)
Segmented email campaigns generate 14.3% higher open rates compared to unsegmented sends according to HubSpot Research.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://blog.automatedsalesmachine.com/email-marketing-guide/ ↗
Source Article
The Complete Email Marketing Guide: Proven Strategies for Small Business Success - The Conversion Feed
TL;DR: Email marketing delivers an average $36 return for every $1 spent, making it the highest-ROI digital marketing channel available to small businesses, per Litmus. By combining a quality subscriber list, smart segmentation, and automated sequences, email marketing becomes a predictable revenue …
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot Research, cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented email campaigns: 14.3% open rate lift from segmentation. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-open-rate-14-3pct
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<blockquote cite="https://lighthousedata.io/data/segmented-open-rate-14-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.3%</strong> -- open rate lift from segmentation for segmented email campaigns<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/segmented-open-rate-14-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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