B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14.31%

14.31% -- open rate lift segmented vs non segmented for segmented email campaigns (2018)

Name: Open Rate Lift Segmented Vs Non Segmented Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2018 · Campaign Monitor

The open rate for segmented email campaigns is 14.31% higher than for non-segmented email campaigns.

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Attribution: Campaign Monitor View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

14.31%

Unit

Percentage

Data Vintage

2018

Entity

segmented email campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Campaign Monitor Primary Tier C

https://pivotcomm.com/2018/03/30/using-email-marketing-segmentation-to-support-the-senior-buyers-jou… ↗

Confidence: 55/100 Vintage: 2018 Channel: Deep Crawl

Source Article

Using Email Marketing Segmentation to Support the Senior Buyer’s Journey - Pivot | Building Community

Update: email is still thriving. 3.8 million worldwide email users send 281 million daily emails in 2018, according to the Radicati Group’s latest email statistics report. Those numbers are projected to grow to 4.1 million email users and 319 million daily emails by 2021. With this continued growth,…

Original Research

Campaign Monitor · Original study ↗

Methodology

Widely cited Campaign Monitor benchmark, cited without attribution by Pivot Comm

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelemail

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Plain Text

segmented email campaigns: 14.31% open rate lift segmented vs non segmented. Source: Campaign Monitor (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-open-rate-lift

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<blockquote cite="https://lighthousedata.io/data/segmented-email-open-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.31%</strong> -- open rate lift segmented vs non segmented for segmented email campaigns<br><small>Source: Campaign Monitor (2018) · <a href="https://lighthousedata.io/data/segmented-email-open-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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