B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77.68%
77.68% -- view rate for Black & Abroad 'See You There' campaign (Meta platforms) (2025)
The top-performing creative for Black & Abroad's 'See You There' campaign achieved a 77.68% view rate on Meta platforms.
- Applies specifically to the top-performing creative rather than the campaign average across all creatives
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77.68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200122&n=See+You+There ↗
Source Article
2025 Winner
Original Research
Strategy Awards
· Original study ↗
Methodology
Award case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black & Abroad 'See You There' campaign (Meta platforms): 77.68% view rate. Source: Strategy Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/see-you-there-meta-view-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/see-you-there-meta-view-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.68%</strong> -- view rate for Black & Abroad 'See You There' campaign (Meta platforms)<br><small>Source: Strategy Awards (2025) · <a href="https://lighthousedata.io/data/see-you-there-meta-view-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.