B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21.6%
21.6% -- view rate for indie beauty brands (H1 2025)
Indie beauty brands achieved an average YouTube view rate of 21.6% during H1 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21.6%
Unit
Percentage
Data Vintage
H1 2025
Entity
Sample Size
250
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
71
Source
Traackr
Primary
Tier A
https://www.netinfluencer.com/indie-beauty-brands-redefine-creator-marketing-with-community-first-ap… ↗
Source Article
Indie Beauty Brands Redefine Creator Marketing With Community-First Approach
Indie beauty brands are steadily gaining market share in the creator economy through strategic approaches to influencer marketing that emphasize creator retention, precision spending, platform agility, and cultural relevance, according to a new report from Traackr.
The research, which analyzed 250 b…
Original Research
Traackr
· Original study ↗
Methodology
Analyzed 250 beauty brands across the US, UK, and France.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
indie beauty brands: 21.6% view rate. Source: Traackr (H1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indie-brands-view-rate-youtube-h1-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/indie-brands-view-rate-youtube-h1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.6%</strong> -- view rate for indie beauty brands<br><small>Source: Traackr (H1 2025) · <a href="https://lighthousedata.io/data/indie-brands-view-rate-youtube-h1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.