B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6.66%
6.66% -- average ctr for Search campaigns (2024)
Google Ads search campaigns have an average click-through rate of 6.66% across industries based on current data.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6.66%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (6)
GrowthMindedMarketing
Primary
Tier B
https://growthmindedmarketing.com/blog/does-google-ads-work/ ↗
Source Article
Does Google Ads Work in 2025? ROI & Effectiveness Guide | GMM
Last Updated on 23 February 2026 by Kathleen
Google Ads remains one of the most powerful advertising platforms available today. With Google Ads generating over £237 billion in revenue in 2024 and commanding 89% of the search market share, businesses clearly see value in the platform. Moreover, 96% o…
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https://www.mbadv.agency/google-ads/metrics-and-kpis
2026-08-28
demandsage.com
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2026-08-16
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2026-08-16
Original Research
GrowthMindedMarketing
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search campaigns: 6.66% average ctr. Source: GrowthMindedMarketing (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search_campaigns_ctr_2024
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<blockquote cite="https://lighthousedata.io/data/search_campaigns_ctr_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.66%</strong> -- average ctr for Search campaigns<br><small>Source: GrowthMindedMarketing (2024) · <a href="https://lighthousedata.io/data/search_campaigns_ctr_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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