C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
20%
20% -- average ctr for SMS marketing (Roezan's experience) (2025)
According to Roezan's internal experience, businesses can achieve a 20% to 30%+ click-through rate on SMS marketing when properly segmented.
- Represents the lower end of a 20%-30%+ range
- Conditioned on proper segmentation
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roezan
Primary
Tier A
https://www.roezan.com/post/sms-marketing-roi ↗
Source Article
SMS Marketing ROI: How to Maximize Return & Reduce Costs
One of the most compelling reasons to use SMS as part of your marketing strategy is that SMS, when used right, has a crazy high ROI.
That’s really important to know, because one of the biggest criticisms of SMS is that it can be seen as higher cost than some other marketing channels (like email).
Ev…
Original Research
Roezan
· Original study ↗
Methodology
In our real experience, if you segment properly you can pretty easily get 20%-30%+ CTR
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
SMS marketing (Roezan's experience): 20% average ctr. Source: Roezan (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms_ctr_roezan_experience
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<blockquote cite="https://lighthousedata.io/data/sms_ctr_roezan_experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- average ctr for SMS marketing (Roezan's experience)<br><small>Source: Roezan (2025) · <a href="https://lighthousedata.io/data/sms_ctr_roezan_experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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