B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.11%
6.11% -- average ctr for Google Ads Search (2026)
The average click-through rate (CTR) for Google Ads (Search) is 6.11% according to 2026 benchmarks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6.11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream/PPCChief
Primary
Tier B
https://wellsgroup.uz/en/insights/google-ads-vs-meta-ads-which-is-better-for-your-business ↗
Source Article
Google Ads vs Meta Ads for Business | WellsGroup
Google Ads vs Meta Ads: Which Is Better for Your Business
Google Ads and Meta Ads serve different goals. Learn which platform delivers better results based on customer intent.
A founder sits with two browser tabs open. One shows Google Ads. The other shows Meta Ads. They have $500 to spend and no cl…
Original Research
WordStream/PPCChief
· Original study ↗
Methodology
WordStream/PPCChief 2026 benchmark data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads Search: 6.11% average ctr. Source: WordStream/PPCChief (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.11%</strong> -- average ctr for Google Ads Search<br><small>Source: WordStream/PPCChief (2026) · <a href="https://lighthousedata.io/data/google-search-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.