B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- organic search traffic decline for Google and Bing search engines (2026)
Gartner projects that search traffic from search engines such as Google and Bing could drop by 25% by 2026.
- Forecasted/projected drop by Gartner
- Attributed to user shift to platforms like ChatGPT, Google SGE, and Perplexity AI
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://wayfindmarketing.com/geo-vs-seo/ ↗
Source Article
GEO vs SEO: How AI Is Rewriting the Rules of Organic Search
The Rules of Search Are Changing—and Most Businesses Are Unprepared
Have you noticed a dip in your website’s organic search traffic lately?
Fewer inbound leads. Slower pipeline. Maybe your team’s still publishing blogs and optimizing keywords, but the results aren’t adding up like they used to.
If y…
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast cited by Wayfind Marketing; users shifting to AI search platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google and Bing search engines: 25% organic search traffic decline. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-traffic-drop-25-percent-2026
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<blockquote cite="https://lighthousedata.io/data/search-traffic-drop-25-percent-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- organic search traffic decline for Google and Bing search engines<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/search-traffic-drop-25-percent-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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