B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- organic search traffic decline for Organic search traffic to websites/publishers (global) (2025)
The rise of zero-click search results is driving a decline in organic search traffic of between 15% and 25%.
- Reported as a range between 15% and 25%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.exhibit-b.com/blog-posts/the-ai-silver-lining-for-thought-leadership-producers ↗
Source Article
The AI silver lining for thought leadership producers
The AI silver lining for thought leadership producers
At first glance, it’s easy to conclude that the rise of generative engines such as Chat GPT is bad news for thought leadership. Why bother going to all the effort conducting research, producing in-depth content and coming up with insightful messa…
Original Research
Bain & Company
· Original study ↗
Methodology
Source reports a range of 15%-25% decline in organic search traffic driven by zero-click search and AI-generated summaries; midpoint of 20% extracted. Cited from Bain & Company report 'Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing' (2025).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search traffic to websites/publishers (global): 15% organic search traffic decline. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-search-traffic-decline-zero-click
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-search-traffic-decline-zero-click" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- organic search traffic decline for Organic search traffic to websites/publishers (global)<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/organic-search-traffic-decline-zero-click" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.