B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- organic search traffic decline for People Inc (2026)
People Inc. experienced a 40% year-over-year decline in Google Search traffic.
- Refers specifically to Google Search traffic year-over-year
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
People Inc
Primary
Tier B
https://therefreshnews.com/p/google-traffic-plunges-40-ai-predicts-campaigns-and-the-super-bowl-sell… ↗
Source Article
Google Traffic Plunges 40%, AI Predicts Campaigns, and the Super Bowl Sells Out
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Original Research
People Inc
· Original study ↗
Methodology
Year-over-year decline reported via CEO statements; covered by AdTechGod newsletter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
People Inc: 40% organic search traffic decline. Source: People Inc (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/people-inc-google-traffic-fall-40pct
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<blockquote cite="https://lighthousedata.io/data/people-inc-google-traffic-fall-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- organic search traffic decline for People Inc<br><small>Source: People Inc (2026) · <a href="https://lighthousedata.io/data/people-inc-google-traffic-fall-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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