B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- traditional search result click rate for US search users on visits without an AI summary (2025-03)
Pew Research Center found that users clicked a traditional search result on 15% of visits without an AI summary, based on browsing data from March 2025.
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Lighthouse Research Team
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.webdew.com/blog/how-to-optimize-for-google-ai-mode ↗
Source Article
How to Optimize for Google AI Mode: A Structural Guide for B2B SaaS Teams
How to Optimize for Google AI Mode: A Structural Guide for B2B SaaS Teams
Google AI Mode does not read one page and summarize it. It splits a single question into a batch of background searches, pulls a different passage for each one, then keeps the thread open for whatever the user asks next. A pag…
Original Research
Pew Research Center
· Original study ↗
Methodology
Baseline comparison to the 8% click rate on visits with an AI summary; Pew Research Center browsing data from March 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US search users on visits without an AI summary: 15% traditional search result click rate. Source: Pew Research Center (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-result-clicks-without-ai-summary
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-result-clicks-without-ai-summary" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- traditional search result click rate for US search users on visits without an AI summary<br><small>Source: Pew Research Center (2025-03) · <a href="https://lighthousedata.io/data/search-result-clicks-without-ai-summary" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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