B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- traditional search result click rate for US search users on visits where an AI summary was shown (2025-03)
Users who encountered an AI summary in search results clicked on a traditional search result on 8% of visits.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.webdew.com/blog/how-to-optimize-for-google-ai-mode ↗
Source Article
How to Optimize for Google AI Mode: A Structural Guide for B2B SaaS Teams
How to Optimize for Google AI Mode: A Structural Guide for B2B SaaS Teams
Google AI Mode does not read one page and summarize it. It splits a single question into a batch of background searches, pulls a different passage for each one, then keeps the thread open for whatever the user asks next. A pag…
Original Research
Pew Research Center
· Original study ↗
Methodology
Based on Pew Research Center analysis of user browsing data from March 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US search users on visits where an AI summary was shown: 8% traditional search result click rate. Source: Pew Research Center (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-result-clicks-with-ai-summary
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-result-clicks-with-ai-summary" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- traditional search result click rate for US search users on visits where an AI summary was shown<br><small>Source: Pew Research Center (2025-03) · <a href="https://lighthousedata.io/data/search-result-clicks-with-ai-summary" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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