B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$0.29
$0.29 -- cost per click for Google Search Image Extensions (travel destination campaigns) (2024)
One travel destination client saw cost per click decrease to $0.29 when using Google Search Image Extensions on core campaign efforts.
- Applies to one specific travel destination client's core campaign efforts during the beta test
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.29
Unit
Currency Usd
Data Vintage
2024
Entity
Sample Size
3
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Net Conversion
Primary
Tier A
https://www.netconversion.com/project/net-conversion-leads-3-travel-destination-partners-with-search… ↗
Source Article
The NetCon Vault
Net Conversion and travel destination clients celebrate an average 60% CTR using Search Image Extension Beta.
One of our main pillars as an agency focuses on our drive to constantly test innovative strategies, platforms and partners to reach our clients’ goals. As a Google Premier Partner, Net Conve…
Original Research
Net Conversion
· Original study ↗
Methodology
CPC for one client's core campaign efforts after adopting Image Extensions, compared to $0.39 for other core efforts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search Image Extensions (travel destination campaigns): $0.29 cost per click. Source: Net Conversion (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-image-extension-cpc-decrease-029
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-image-extension-cpc-decrease-029" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.29</strong> -- cost per click for Google Search Image Extensions (travel destination campaigns)<br><small>Source: Net Conversion (2024) · <a href="https://lighthousedata.io/data/search-image-extension-cpc-decrease-029" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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