B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- click through rate decline for Google Search (2025-2026)
Google search click-through rates dropped by 30% year over year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier B
https://vemetric.com/blog/ai-overviews-impact-on-saas-analytics ↗
Source Article
How AI Overviews Are Changing SaaS Analytics: What to Track Now (2026)
How AI Overviews Are Changing SaaS Analytics: What to Track Now (2026)
June 19, 2026
Your organic traffic is falling. Your keyword rankings look fine. Your Google Search Console shows more impressions than ever.
Something doesn’t add up, and it’s not a bug.
It’s Google AI Overviews, and they’re quie…
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge data, year over year
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 34.5% | |
| 2025 | 61% | +76.8% |
| 2025 | 30% | -50.8% |
| 2025-2026 (current) | 30% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 30% click through rate decline. Source: BrightEdge (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-ctr-decline-30pct-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-ctr-decline-30pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate decline for Google Search<br><small>Source: BrightEdge (2025-2026) · <a href="https://lighthousedata.io/data/search-ctr-decline-30pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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