B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- usage rate for beverage category (sampled market) (2026)
An American test in a beverage category showed a 47% usage rate in the sampled market compared to 8.7% in the control market.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
launchengineering.com
Primary
Tier C
http://www.launchengineering.com/product_sampling.htm ↗
Source Article
Product sampling
Original Research
launchengineering.com
· Original study ↗
Methodology
American test; control market usage rate was 8.7%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
beverage category (sampled market): 47% usage rate. Source: launchengineering.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sampling-beverage-usage-rate-47-percent
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<blockquote cite="https://lighthousedata.io/data/sampling-beverage-usage-rate-47-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- usage rate for beverage category (sampled market)<br><small>Source: launchengineering.com (2026) · <a href="https://lighthousedata.io/data/sampling-beverage-usage-rate-47-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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