B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- usage rate for US consumers (2025)
14% of Americans have used AI shopping assistants so far.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://yougov.com/en-us/articles/52608-ai-shopping-assistants-are-catching-on-but-shoppers-still-ne… ↗
Source Article
AI Shopping Assistant Transforming Online Buying Experience
The new wave of intelligent shopping
Online shopping has entered a new era powered by artificial intelligence. What used to be a simple catalog of products has now evolved into an intelligent, responsive experience that understands each shopper’s needs. Brands are integrating AI-driven tools that an…
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 14% | |
| 2026 | 30% | +114.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 14% usage rate. Source: YouGov (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-used-ai-shopping-assistants
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<blockquote cite="https://lighthousedata.io/data/americans-used-ai-shopping-assistants" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- usage rate for US consumers<br><small>Source: YouGov (2025) · <a href="https://lighthousedata.io/data/americans-used-ai-shopping-assistants" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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