B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
65%
65% -- same day response share for PR pitches (Propel Media Barometer) (Q1 2024)
About 65% of responses to PR pitches analyzed by Propel came on the same day.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel
Primary
Tier A
https://amworldgroup.com/blog/every-publicity-campaign-should-have-these-5-things ↗
Source Article
5 Essential Elements Every Publicity Campaign Needs | AMW®
Every Publicity Campaign Should Have These 5 Things
Publicity is a powerful tool. When used correctly, a publicist can earn you spots in outlets that are genuinely interested in your project. But publicity is a field that requires dedication and hard work, both, at the hands of the publicist and the…
Original Research
Propel
· Original study ↗
Methodology
Propel pitch analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR pitches (Propel Media Barometer): 65% same day response share. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/same-day-responses-share
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<blockquote cite="https://lighthousedata.io/data/same-day-responses-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- same day response share for PR pitches (Propel Media Barometer)<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/same-day-responses-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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