B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

65%

65% -- same day response share for Journalist responses to PR pitches (Q1 2024)

Q1 2024  · n=405,000  · Propel

About 65% of journalist responses to PR pitches arrived on the same day the pitch was sent in Q1 2024.

  • Approximated in source as 'about 65 percent'
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Attribution: Propel View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
65%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Journalist responses to PR pitches
Sample Size
405,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Propel Primary Tier B
https://amworldgroup.com/blog/under-the-spotlight-how-tech-giants-are-managing-pressure-and-public-p… ↗
Confidence: 53/100 Vintage: Q1 2024 Channel: Deep Crawl
Source Article
How Tech Giants Manage Public Pressure & Crisis PR | AMW®
Under the Spotlight – How Tech Giants Are Managing Pressure and Public Perception The tech industry is facing intense pressure—caught between pushing forward with innovation and responding to increasing scrutiny from regulators, investors, and the public. From the race to dominate AI to managing une…
Original Research
Propel · Original study ↗

About 65 percent of responses came the same day, per Propel Media Barometer

Methodology documented
Industrymarketing
Plain Text
Journalist responses to PR pitches: 65% same day response share. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propel-same-day-response-share-q1-2024
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<blockquote cite="https://lighthousedata.io/data/propel-same-day-response-share-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- same day response share for Journalist responses to PR pitches<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/propel-same-day-response-share-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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