B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
31%
31% -- customer engagement increase for Salesforce Marketing Cloud users (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://diconium.com/en/about-us/partner/salesforce/marketing-cloud ↗
Source Article
Salesforce Marketing Cloud | diconium
Salesforce Marketing cloud
Maximize your marketing ROI with Marketing Cloud
Maximizing your marketing efforts requires an understanding of customer needs and building strong, lasting relationships that enhance your brand’s value. At the same time, marketers are under pressure to be efficient, genera…
Original Research
Salesforce
· Original study ↗
Methodology
Vendor-reported benefit figures from Salesforce Marketing Cloud customer research, cited by partner diconium
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Salesforce Marketing Cloud users: 31% customer engagement increase. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-marketing-cloud-engagement-increase
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<blockquote cite="https://lighthousedata.io/data/salesforce-marketing-cloud-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- customer engagement increase for Salesforce Marketing Cloud users<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/salesforce-marketing-cloud-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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