B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- pipeline increase for companies with sales-marketing aligned lead definitions (2025)
Companies where sales and marketing align on lead definitions generate 65% more pipeline according to Salesforce.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kirro.io
Primary
Tier C
https://kirro.io/conversion-rate-lead-generation ↗
Source Article
Lead Conversion Rate: 2-3% Visitor, 2-7% to Customer
Your conversion rate for lead generation depends on which part of the funnel you’re measuring. The average visitor-to-lead rate is around 2-3%. The average lead-to-customer rate is 2-7%. And those numbers mean almost nothing without context.
Here’s why. Two consulting firms in the same industry repo…
Original Research
kirro.io
· Original study ↗
Methodology
Cited from Salesforce research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with sales-marketing aligned lead definitions: 65% pipeline increase. Source: kirro.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-alignment-pipeline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/salesforce-alignment-pipeline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- pipeline increase for companies with sales-marketing aligned lead definitions<br><small>Source: kirro.io (2025) · <a href="https://lighthousedata.io/data/salesforce-alignment-pipeline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.