B
Evidence Grade B
Graded
under review
Safe to Cite
Current
32%
32% -- sales revenue increase for brands with physical and digital presence (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Analytic Partners
Primary
Tier A
https://www.bandt.com.au/google-gfk-research-brands-meeting-their-customers-both-online-and-offline-… ↗
Source Article
Google & GfK Research: Brands Meeting Their Customers Both Online And Offline More Likely To Succeed
Australian consumers feel more positive towards brands that connect with them both online and offline, according to new research by GfK for Google Australia. It also found online interactions are playing a bigger part in the path to purchase as online shopping has grown in response to COVID-19.
The …
Original Research
Analytic Partners
· Original study ↗
Methodology
According to Analytic Partners
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
brands with physical and digital presence: 32% sales revenue increase. Source: Analytic Partners (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-revenue-increase-with-physical-and-digital-presence
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<blockquote cite="https://lighthousedata.io/data/sales-revenue-increase-with-physical-and-digital-presence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- sales revenue increase for brands with physical and digital presence<br><small>Source: Analytic Partners (2026) · <a href="https://lighthousedata.io/data/sales-revenue-increase-with-physical-and-digital-presence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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