B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- percent of week spent selling for sales professionals (2025)
Sales professionals spend only about 28% of their working week actually selling.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.sharecrm.com/blog/crm-data-quality-why-dirty-data-kills-your-sales-performance/ ↗
Source Article
CRM Data Quality: Why Dirty Data Kills Sales Performance
TL;DR: CRM data quality directly determines your sales team's productivity and revenue potential. When dirty data infiltrates your system, reps waste hours on administrative tasks instead of closing deals. Clean, unified data is the foundational element required to power modern AI tools and accurate…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce State of Sales report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 28% | |
| 2026 | 28% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales professionals: 28% percent of week spent selling. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-time-selling-week
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-reps-time-selling-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- percent of week spent selling for sales professionals<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/sales-reps-time-selling-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.