B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.7%
6.7% -- outbound response rate for SaaStr AI SDR outbound campaign (Jason Lemkin case study) (2025)
SaaStr's outbound AI SDR agents achieved a 6.7% response rate with 15–20 hours per week of human oversight.
- Reflects SaaStr's defined ICP, clean RevOps, and 15–20 hours/week of human oversight
- Represents a best-case result rather than a generalizable cold outbound benchmark
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SaaStr
Primary
Tier C
https://deathtocoldemails.com/ai-sdr-post-mortem/ ↗
Source Article
AI SDR Post-Mortem: What 11x and Artisan Cost the Category | Death to Cold Emails
AI SDR Post-Mortem
The AI SDR Post-Mortem
By Peter Korpak · 14 min read · April 2026
Direct answer: The AI SDR category bet the industry on autonomy and delivered a force multiplier for operators who already knew what they were doing. 11x's customers churned at 70–80% within three months (TechCrunch…
Original Research
SaaStr
· Original study ↗
Methodology
Source explicitly caveats this reflects SaaStr's specific audience, ICP clarity, and 15–20 hours/week of human oversight — not a generalizable cold-outbound benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaStr AI SDR outbound campaign (Jason Lemkin case study): 6.7% outbound response rate. Source: SaaStr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saastr-ai-sdr-response-rate-6-months
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<blockquote cite="https://lighthousedata.io/data/saastr-ai-sdr-response-rate-6-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.7%</strong> -- outbound response rate for SaaStr AI SDR outbound campaign (Jason Lemkin case study)<br><small>Source: SaaStr (2025) · <a href="https://lighthousedata.io/data/saastr-ai-sdr-response-rate-6-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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