B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

6.7%

6.7% -- outbound response rate for SaaStr AI SDR cold outbound campaigns (five specialized agents) (2025)

2025  · n=19,847  · SaaStr (Jason Lemkin)

SaaStr's AI SDR cold outbound campaigns achieved a 6.7% response rate across a 6-month trial sending 19,847 messages.

  • Requires 15–20 hours/week of oversight, clean RevOps, and defined ICP
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Attribution: SaaStr (Jason Lemkin) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
6.7%
Unit
Percentage
Data Vintage
2025
Entity
SaaStr AI SDR cold outbound campaigns (five specialized agents)
Sample Size
19,847
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
SaaStr (Jason Lemkin) Primary Tier B
https://deathtocoldemails.com/ai-sdr-post-mortem/ ↗
Confidence: 56/100 Vintage: 2025 Channel: Deep Crawl
Source Article
AI SDR Post-Mortem: What 11x and Artisan Cost the Category | Death to Cold Emails
AI SDR Post-Mortem The AI SDR Post-Mortem By Peter Korpak · 14 min read · April 2026 Direct answer: The AI SDR category bet the industry on autonomy and delivered a force multiplier for operators who already knew what they were doing. 11x's customers churned at 70–80% within three months (TechCrunch…
Original Research
SaaStr (Jason Lemkin) · Original study ↗

Best-case result from Jason Lemkin's published six-month AI SDR case study; author caveats that it reflects SaaStr's defined ICP, clean RevOps, and 15–20 hrs/week of human oversight, not a generalizable cold-outbound benchmark.

Methodology documented
Industrymarketing
Plain Text
SaaStr AI SDR cold outbound campaigns (five specialized agents): 6.7% outbound response rate. Source: SaaStr (Jason Lemkin) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saastr-ai-sdr-outbound-response-rate
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<blockquote cite="https://lighthousedata.io/data/saastr-ai-sdr-outbound-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.7%</strong> -- outbound response rate for SaaStr AI SDR cold outbound campaigns (five specialized agents)<br><small>Source: SaaStr (Jason Lemkin) (2025) · <a href="https://lighthousedata.io/data/saastr-ai-sdr-outbound-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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