B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- usage based pricing adoption rate for SaaS companies (2025)
Usage-based pricing adoption reached 38% of SaaS companies in 2025, up from 27% in 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OpenView / High Alpha
Primary
Tier B
https://www.datamagnet.co/post/b2b-data-vendor-comparison-by-use-case/ ↗
Source Article
Which B2B Data Vendor Fits Your Use Case? (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
B2B Data Vendor Comparison 2026: Which Platform Fits Your Use Case?
There's no single "best" B2B data vendor. In 2026, the sales intelligence market is worth $4.85 billion and growing at an 1…
Original Research
OpenView / High Alpha
· Original study ↗
Methodology
OpenView / High Alpha 2025 SaaS Benchmarks Report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 20% | |
| 2021 | 25% | +25.0% |
| 2022 | 46% | +84.0% |
| 2023 | 79% | +71.7% |
| 2025 (current) | 45% | -43.0% |
| 2025 (current) | 38% | -15.6% |
| 2025 (current) | 60% | +57.9% |
| 2025 (current) | 85% | +41.7% |
| 2026 | 41% | -51.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS companies: 38% usage based pricing adoption rate. Source: OpenView / High Alpha (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-usage-based-pricing-2025-38pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-usage-based-pricing-2025-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- usage based pricing adoption rate for SaaS companies<br><small>Source: OpenView / High Alpha (2025) · <a href="https://lighthousedata.io/data/saas-usage-based-pricing-2025-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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