B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

52%

52% -- usage based pricing adoption rate for Software companies (B2B SaaS vendors) (2026)

2026  · n=350  · PwC / m3ter

52% of software companies surveyed operate usage-based pricing in production.

  • Counts companies operating usage-based pricing properly in production, not trialling or experimentation
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Attribution: PwC / m3ter View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Software companies (B2B SaaS vendors)
Sample Size
350
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
PwC / m3ter Primary Tier A
https://www.m3ter.com/blog/is-usage-based-pricing-right-for-my-saas-business ↗
Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Is usage-based pricing right for my SaaS business?
Pricing StrategyApr 13, 2026 Is usage-based pricing right for your SaaS? Griff Parry breaks down key trends and best practices in 2026, refreshing original work by Todd Gardner (SaaS Advisors) that was published on the m3ter site in 2022 and 2025. Griffin ParryCEO and Co-Founder, m3ter A few years a…
Original Research
PwC / m3ter · Original study ↗

PwC and m3ter joint survey of 350+ software leaders; figure counts companies operating usage-based pricing properly in production (not trialling or experimentation).

Methodology documented
Industrysaas
Plain Text
Software companies (B2B SaaS vendors): 52% usage based pricing adoption rate. Source: PwC / m3ter (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usage-based-pricing-adoption-software-companies
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<blockquote cite="https://lighthousedata.io/data/usage-based-pricing-adoption-software-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- usage based pricing adoption rate for Software companies (B2B SaaS vendors)<br><small>Source: PwC / m3ter (2026) · <a href="https://lighthousedata.io/data/usage-based-pricing-adoption-software-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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