B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8%
8% -- free trial conversion rate for SaaS products (opt-in, no credit card) (2026)
SaaS products without a credit card requirement have a free trial conversion rate starting at 8% (range 8% to 25%).
- Value represents the lower bound of the cited 8% to 25% range
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ChartMogul
Primary
Tier B
https://kirro.io/free-trial-conversion-rate ↗
Source Article
Free Trial Conversion Rate: 8-25% No Card, 30-60% With
Your free trial conversion rate is the percentage of trial signups who become paying customers. For most SaaS products, that number lands between 8% and 25% without a credit card requirement, and 30% to 60% with one. That range is massive. And it’s massive because most benchmark articles lump every …
Original Research
ChartMogul
· Original study ↗
Methodology
Range 8-25%; midpoint used. ChartMogul 2026 SaaS Conversion Report of 200 B2B software products
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS products (opt-in, no credit card): 8% free trial conversion rate. Source: ChartMogul (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-optin-trial-conversion-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-optin-trial-conversion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- free trial conversion rate for SaaS products (opt-in, no credit card)<br><small>Source: ChartMogul (2026) · <a href="https://lighthousedata.io/data/saas-optin-trial-conversion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.