B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38.1%
38.1% -- free trial conversion rate for Recurly merchants (2022)
The average free trial conversion rate among Recurly merchants in 2022 was 38.1%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38.1%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Recurly
Primary
Tier A
https://recurly.com/blog/state-of-subscriptions-webinar-recap/ ↗
Source Article
Webinar recap: 2023 subscription trends
January 26, 2023
Missed our 2023 subscription trends webinar? Here’s a recap
TABLE OF CONTENTS
RELATED POSTS
Led by Recurly’s CEO Dan Burkhart, CMO Theresa McEndree, and Director of Business Intelligence Brian Grier, the 2023 State of Subscriptions webinar unveils the biggest, most impactful finding…
Original Research
Recurly
· Original study ↗
Methodology
Data analyzed from more than 2,200 Recurly merchants and 65 million active subscribers.
Methodology documented
Segmentation
IndustrySaaS
Channelevents
Cite this stat
Plain Text
Recurly merchants: 38.1% free trial conversion rate. Source: Recurly (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-free-trial-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-free-trial-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.1%</strong> -- free trial conversion rate for Recurly merchants<br><small>Source: Recurly (2022) · <a href="https://lighthousedata.io/data/average-free-trial-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.