B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

65%

65% -- hybrid pricing adoption rate for SaaS companies adding AI (2026)

2026  · Bain & Company

65% of SaaS companies adding AI have adopted hybrid pricing models according to Bain research.

  • A significant share of these companies delayed or abandoned pricing changes due to billing infrastructure limitations
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Attribution: Bain & Company View source
Lighthouse Research Team
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Source verified Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
SaaS companies adding AI
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Bain & Company Primary Tier C
https://www.solvimon.com/blog/clay-cut-credit-prices-that-isnt-a-discount ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Clay cut credit prices by 50–90%, but that isn't a discount | Solvimon Blog
Clay cut credit prices by 50–90%, but that isn't a discount Insights Read time: 5 min Arnon Shimoni ✓ Expert opinion Clay announced a pricing overhaul this month. They split pricing into two axes: data credits for cost, actions for platform value. AI model costs pass through at 0% markup and data cr…
Original Research
Bain & Company · Original study ↗

Cited from Bain research on SaaS pricing models

Methodology documented
Industrymarketing
Plain Text
SaaS companies adding AI: 65% hybrid pricing adoption rate. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-hybrid-ai-pricing-adoption-bain
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<blockquote cite="https://lighthousedata.io/data/saas-hybrid-ai-pricing-adoption-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- hybrid pricing adoption rate for SaaS companies adding AI<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/saas-hybrid-ai-pricing-adoption-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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