B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- hybrid pricing adoption rate for B2B software and AI companies (2026-05)
In Kyle Poyar's May 2026 survey of over 230 B2B software and AI companies, hybrid pricing was adopted by 37% of companies, making it the most common pricing model.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026-05
Entity
Sample Size
230
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kyle Poyar
Primary
Tier C
https://mymindstudio.ai/blog/ai-automation-tools-every-business-should-use-2026 ↗
Source Article
AI Automation Tools Every Business Should Be Using in 2026
Small businesses that are not using AI automation tools in 2026 are spending an average of 23 extra hours per week on tasks that software can handle in minutes. That is nearly three full working days lost every single week — time that could be invested in serving customers, building partnerships, or…
Original Research
Kyle Poyar
· Original study ↗
Methodology
Kyle Poyar survey of more than 230 B2B software and AI companies; hybrid pricing most common model, up from 25% twelve months earlier
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B software and AI companies: 37% hybrid pricing adoption rate. Source: Kyle Poyar (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-software-hybrid-pricing-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-software-hybrid-pricing-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- hybrid pricing adoption rate for B2B software and AI companies<br><small>Source: Kyle Poyar (2026-05) · <a href="https://lighthousedata.io/data/b2b-software-hybrid-pricing-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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