B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12
12 -- cac payback period for SaaS businesses (2023)
SaaS businesses should aim for a CAC payback period of 12 months or less to ensure profitability and healthy cash flow.
- Represents a recommended benchmark/target rather than an observed empirical average
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Duration Months
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Phoenix Strategy Group
Primary
Tier A
https://www.phoenixstrategy.group/blog/how-to-calculate-cac-for-saas-businesses ↗
Source Article
How to Calculate CAC for SaaS Businesses - Phoenix Strategy Group
How to Calculate CAC for SaaS Businesses
Customer Acquisition Cost (CAC) is the total amount spent to acquire a new customer. For SaaS businesses, this includes sales and marketing expenses like ad spend, salaries, tools, and commissions. Calculating CAC helps you measure profitability, manage cash …
Original Research
Phoenix Strategy Group
· Original study ↗
Methodology
Recommended CAC payback period for profitability.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
SaaS businesses: 12 cac payback period. Source: Phoenix Strategy Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-cac-payback-period-2023
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<blockquote cite="https://lighthousedata.io/data/saas-cac-payback-period-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- cac payback period for SaaS businesses<br><small>Source: Phoenix Strategy Group (2023) · <a href="https://lighthousedata.io/data/saas-cac-payback-period-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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