B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6
6 -- cac payback period benchmark for SaaS industry (excellent tier) (2026)
For the SaaS industry, an excellent CAC payback period benchmark is under 6 months.
- Reported as a benchmark threshold (< 6 months)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6
Unit
Duration Months
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/customer-acquisition-cost-by-industry-2026/ ↗
Source Article
Customer Acquisition Cost by Industry 2026 + Free Calculator | Foundry CRO
The short version:
- CAC has risen 60 to 75% over five years for SaaS; iOS ATT added a 38.3% spike for DTC brands
- Fintech leads at $1,450 average CAC; ecommerce/DTC is lowest among digital-first at $45 to $70 paid
- SaaS CAC ranges from $205 (SMB) to $25,000+ (enterprise) depending on segment
- Th…
Original Research
Foundry CRO
· Original study ↗
Methodology
Reported as excellent-payback threshold ('under 6 months'); over 24 months signals too-high CAC or too-low pricing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS industry (excellent tier): 6 cac payback period benchmark. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-cac-payback-excellent-benchmark
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<blockquote cite="https://lighthousedata.io/data/saas-cac-payback-excellent-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- cac payback period benchmark for SaaS industry (excellent tier)<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/saas-cac-payback-excellent-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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